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OFRA Launches New Highlighter Palette

by Paula Toldeo

OFRA Launches New Highlighter Palette

 

The word ‘glow’ has become synonymous with the OFRA brand. There isn’t an adjective--heavenly, dreamy, perfect--that hasn’t been used to describe its pigment intensity. OFRA highlighters deliver luminosity in a liquid-to-baked powder that never looks powdery and outshines the rest.

Our NEW concept palette, Glow Up, is filled with “can’t wait to swatch” highlighters.  Eponymous with our rebrand, the Glow Up Palette gives meaning to our goal in evolving the brand: we are still the brand that creates crowd-pleasers with elevated ingredients, but now we just look a little different. Like the difference between 2003 you and 2018 you, upgraded but still you. The palette is filled with OFRA mainstay highlighters, just refreshed, in all new packaging and an assortment of shades. The palette features a full-size Beverly Hills (multi-shades of golden bronze, cool pink, pearly white, neutral shimmer, pinky-peach), and minis of Rodeo Drive (universal gold), Blissful (gold with rose undertones), and Star Island (warm ivory).

Using a fan, or face detailing brush, apply to the high points of the face to give the appearance of more lifted features and a glowing, radiant complexion.

Available July 21, 2018 at Gen Beauty San Francisco and www.ofracosmetics.com.

All of OFRA Cosmetics’ high quality products, including the Glow Up Palette, are health department approved and hypoallergenic. No animal testing is done in OFRA Cosmetic Laboratories and the entire line is vegan. OFRA Cosmetics prides itself on being an animal cruelty-free company as members of both PETA and Leaping Bunny.

 


Glow Up Palette

MSRP: $49

1-10g pan and 3-4g pans

 

All OFRA Cosmetics’ products are made to order and are 100% vegan. No animal testing is done at the OFRA Cosmetic Laboratories. The company prides itself on being cruelty-free and committed members of both PETA and Leaping Bunny.

About OFRA Cosmetics:

Founded in 1994, OFRA Cosmetics Laboratories are leading innovators within the beauty industry. Cutting-edge products are manufactured using natural ingredients, such as plant, marine and vegetable extracts, Vitamin C, and organic compounds. While swooned over by celebrities and industry professionals, OFRA is an accessible, affordable brand for every level of beauty consumer. For more information visit http://ofracosmetics.com/






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