The biggest shopping event of the year is here—and this time, it’s all about the rush. Our Beauty Rush event is a fresh and expanded take on Black Friday, with deals that you can't find during the year. Each day unlocks new exclusive deals on our bestsellers and essentials, so get ready to shop fast and save big. Here’s your day-by-day breakdown of the Beauty Rush event so you can plan your cart like a pro!
Day 1: November 25 - 40% Off Sitewide + 15% Off All Highlighters
The glow-up starts NOW! Kick-off Beauty Rush with our highlighters, always extra glowy, this time extra discounted. With award-winning formulas and shades that suit every vibe, this is the perfect time to stock up.
We're glowing in this direction:
Rodeo Drive Highlighter The one that started it all. This universally loved champagne pearl shade gives a flawless, sunlit glow that pops on all skin tones. (It’s a favorite for a reason!)
Blissful Highlighter For a golden, radiant glow, Blissful brings the warm bronze shine. Gorgeous on every complexion and perfect for the holiday glam.
Shop the collection here
Day 2: November 26 - 40% Off Sitewide + 15% Off All Palettes
Calling all makeup artists, beginners, and anyone who loves a versatile look! Today, our palettes are prime for picking, so you can grab color-packed combos that make it easy to create every look imaginable.
Brush up on these:
Signature Palette - Radiant Eyes With golden shimmers and deep neutrals, this palette is your everyday essential with shades that bring a wow-worthy finish. Perfect for a day-to-night transition.
Soul Palette Mixing mattes, shimmers, and metallics, the Soul Palette lets you explore everything from soft glam to bold night-out looks in one easy-to-use compact.
Shop the collection here
Day 3: November 27 - 40% Off Sitewide + BOGO All Lips
It’s a lip-lover’s dream! On Day 3, stock up with Buy One Get One Free on every lip product we offer. From bold liquid lipsticks to glosses and nourishing oils, this deal is pure perfection for your lip wardrobe.
We're puckering up for these:
Long Lasting Liquid Lipstick - Miami Fever A warm, spicy orange that’s vibrant, fun, and made to last through every holiday party.
Flexi Slick - Fuzzy Soft, pillowy, and perfect for that everyday soft nude lip look with a comfortable, flexible feel.
Shop the collection here
Day 4: November 28 - 40% Off Sitewide + 15% Off All Skincare + Prime & Set
Give your skin a treat before you start the holiday hustle. Today, save on skincare heroes and must-have prime-and-set products to lock in your look from morning till night.
We're sticking to these:
OFRA Peptide Moisturizer This lightweight yet deeply hydrating cream gives your skin the boost it needs, making it look plump, smooth, and ready for anything.
Makeup Fixer Our cult-fave setting spray locks in your look for hours with a natural finish, so you’re photo-ready all day (and night).
Shop the collection here
Black Friday - Cyber Monday: November 29 - December 2 - 50% Off Sitewide, No Code Needed
Here it is: the main event! Every item on our site is 50% off, no exclusions, no code. Just shop, save, and stock up while supplies last. Whether you missed earlier deals or want to grab even more, this is the ultimate shopping rush you don’t want to miss.
Tips for Shopping the Beauty Rush Event
Set a reminder: Each day’s deal is only for that day, so keep an eye on the calendar.
Plan ahead: Decide which day features the products you want most, and grab those first.
Shop early: Quantities are limited, so getting in on each deal early will ensure you don’t miss out.
To maximize savings, remember to enter the coupon code BEAUTYRUSH at checkout for up to 55% off!